Writing on the last day of January it’s hard to believe Spring 2014 is seven weeks away!
Its been a very soggy start to the new year and nearly all our current work involves extensive site work (exterior), so we’re a bit behind as you can imagine. On the flip side the unplanned, ‘forced’ time in the Forge has been used productively to clean up, getting all those little repairs and ‘favour’ based work out of the way.
So, I spent Friday morning at the hearth, forging repair links to fix chains, making swivels for Heavy Horse harness and re-forging breaker points. As an apprentice and learning my trade this sort of work was tricky, but fun. In my middle years, with refined skills this was bread & butter work, reserved for Saturday mornings and was a tedious necessity, while I dreamed of artistic opportunities and great works. These days when a MacBook is my most useful business tool, the opportunity to do straightforward, old-fashioned Smiths work is to be relished and like riding a bike or playing a musical instrument (so I’m told), it all comes easily and is a total pleasure to revisit.
And so onward into the New Year and this year publicity is my goal; I realized a few years back that all the publicity and advertising I had undertaken in earlier years had paid off, having reliable, long term work to look forward to and a healthy client base. But traditional advertising and promotion has been overtaken by web based campaigns. To ignore this change is business suicide and I’ve been increasingly frustrated to witness less capable companies are getting opportunities purely on the basis they are shouting loader than the rest of us; now is the time to do something about it. I guess that’s a life lesson in general isn’t it, we all know of ‘loud’ companies/people and perhaps think of them first. However in most instances, there’s a far better, more reliable (quiet) businesses/person at the end of the road. Its a shame that its no one’s fault really except those quiet businesses if we don’t recall them; but if we do remember them and don’t give the chance for patronage, there’s a good chance (without a high street position) they might not be around for long. It’s sad that the term ‘use it or lose it’ is being repeated so often now!
With that philosophy & warning I advise myself and others to shout as loud (or at least quite loud) as the loud ones via keyboard and Smart phone. Here, there, Twitter, everywhere, Instagram, Facebook and all the other emerging markets too. I personally have lots to show and tell. So starting as I mean to carry on, please check out the sidebars on this page and take a look at my Twitter and Instagram feeds and ‘Like’ me on Facebook, if you dare. ‘Follow too’ on any of these and the this website if the fancy takes you. It all adds up these days!